I’ve had the opportunity to be involved in Vanuatu’s media landscape in various ways over the years. I’ve worked with local journalists, contributed to publications, and served as an ICT engineer and web developer with the regional think tank, the Pacific Institute of Public Policy, which focuses on public engagement and policy dialogue. I also had the opportunity to work with international media such as ABC Radio Australia on local projects, engaging with outside media during and after disasters, which gave me insight into how regional and local media interact. In 2012/2013, I began managing and developing YTS (Yumi Toktok Stret) into what it is today — a social media-based news and discussion group. Over time, it has grown into one of the most active public forums in the country, where people come together to share stories, ask questions, and offer their perspectives. Through these experiences, I’ve seen how people’s relationship with news and information in Vanuatu has shifted toward platforms that encourage open, real-time community engagement.
In today’s world, people are slowly losing trust in traditional newspapers and news agencies — especially in Vanuatu — and honestly, I think it’s for a good reason. The media was once seen as our main source of truth, but over time, that trust has been shaken. Whether it’s due to bias, political influence, or incomplete reporting, many are turning away from mainstream outlets in search of something more transparent, more authentic, and more complete. I believe the answer lies in social media — especially platforms like YTS, where people can engage directly, share their perspectives, and help piece together the full story.
We’re witnessing a major shift in how news is shared and consumed. It’s no longer just about what’s printed or broadcast. It’s about what the people are saying. On platforms like YTS, someone might post a photo — no caption, no context — and suddenly, the comments section comes alive. People jump in with their perspectives, their eye-witness accounts, their facts. Some correct the narrative, others add missing details, and many ask questions that push the conversation forward.
That photo, initially silent, becomes alive with truth, context, and emotion. It becomes a collective storytelling effort. In a way, it’s the people taking back control of the narrative. And it’s not just speculation — often, you’ll find locals giving firsthand accounts, backing things up with evidence, and correcting misinformation faster than any newsroom can publish a follow-up.
I’m not saying social media is perfect — it comes with its own risks, like misinformation and personal bias. But what makes it powerful is the interactive nature of it. You’re not just reading the news. You’re helping make sense of it. You’re seeing the full picture, not just what fits into a headline or a politically safe article.
YTS is a prime example. It’s not just a Facebook group — it’s become a space where people gather to discuss, clarify, and validate the information we all want to understand. And in a country like Vanuatu, where mainstream media is still limited and under-resourced, that kind of grassroots truth-sharing is invaluable.
So yes, the trend has changed — and in my view, for the better. The future of news is social, conversational, and community-driven. We just have to keep using it responsibly.
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